Edge of Retail 2026 explores this pivotal moment: where wellbeing brands expand into new categories and markets, where Korean skincare reshapes beauty standards, where experiential concepts build deeper communities and where AI and automation move beyond buzzwords to become fundamental to design, logistics and customer experience.
From the evolution of beauty and wellbeing giants like NEOM, to the rise of Skin Cupid’s K-beauty movement, to the cultural storytelling behind Hermanos, this report examines the forces transforming the retail experience economy - and the governance, IP, people and real estate frameworks that support it.
Featuring insights from NEOM, Skin Cupid and Hermanos, the report offers a forward-looking view of the ideas, innovations and behaviours that will define the future of modern retail.
