From day one Jeremy Simmonds and his co-founder were clear their business was all about fun. They don't have a list of corporate values but they make sure the customer experience is front and centre of everything they do.
Growing up in an entrepreneurial household, it's unsurprising that at school Jeremy had several schemes to make money, from trading football cards to washing cars. And with only eight hours of lectures a week when he got to university, he had plenty of time to indulge that entrepreneurial mindset.
Jeremy and a friend came up with the idea to take over a nightclub for a student event on a weekday. This benefited the nightclub owner too who usually only made money at the weekends. It was an instant success and eventually turned into a business running 20 events every week across the country. That's where Jeremy met Matt Grech-Smith and together they found their niche: understanding young people and what makes them tick.
Using this knowledge, their events business soon turned into a marketing consultancy, but that was just the start. After selling that business they had the idea to bring together crazy golf, cocktails and burgers in an immersive venue, and Swingers was born. And it wasn't just Jeremy and Matt who liked the idea, they had almost unmanageable demand, selling out the first five months of bookings in just ten days.
Listen to the podcast for more insight into the chaotic start to their business and how, despite the challenges of COVID-19, they're launching new venues across the pond in Washington DC and New York City. Subscribe to our Talk Straight | Think Smart with Howard Kennedy series to hear future episodes from a wide range of inspirational entrepreneurs.
